The hottest machinery industry needs multi industr

The machinery industry needs multi industry collaborative innovation

some people say that whether China's machinery industry can be strong depends mainly on the development level of the machine tool. Obviously, what we are talking about here is the level of the machine tool industry

as the leader of China's machine tool industry, in 2011, the sales revenue of Shenyang Machine Tool Group (8.48,0.27,3.29%) exceeded 18billion yuan, and even ranked first in the world in terms of sales. However, in terms of the influence of the global industry, Chinese machine tool enterprises still have no say in the field of high-end machine tools. This is also the driving force for Guan Xiyou, chairman of Shenyang Machine Tool Group, to strive to enter the top three in the world

"core competitiveness does not only refer to technology, but also includes a series of other aspects, such as brand, service and so on." Since 2008, Guan Xiyou has worked hard to rebuild the system of Shenyang Machine Tool Group, cut down the production and manufacturing of low-end machine tools, and turned to outsourcing, taking independent research and development and rebuilding the market service system as the focus of the company's Transformation: "in the past, we simply regarded technological research as innovation. The result is often that the results come out, but they are shelved." In Guan Xiyou's view, this is also the only way for enterprises to become bigger and stronger

national weekly of Finance and Economics: the machine tool industry is an industry that has been in line with the world for a long time. What is the competitive environment of the global machine tool industry now

Guan Xiyou: from 2002 to now, the demand for machine tools in the domestic market has been expanding, but the share of the domestic machine tool industry has declined relatively, and imports have increased rapidly. The first reason is that there are few innovation activities in enterprises, and the adjustment of product structure and independent innovation activities do not keep up with market demand; Second, the demand of Chinese customers is upgrading, and there is no market for bad machine tools; Third, Japanese and German enterprises have adjusted their product strategies to create low-cost products with high technology. The properties of plastics are related to time and temperature, squeezing the domestic industry. Coupled with the rise of raw materials, energy prices, exchange rates and other factors, the domestic machine tool prices are as uncompetitive as the Japanese machine tool prices after conversion

Caijing national weekly: what are our competitive advantages and disadvantages

Guan Xiyou: whether in the machine tool industry or equipment manufacturing industry, China has the problem of "large but not strong". There is still a gap between our product level and the Japanese Derby. This gap is not only the gap in technology, but also the gap in the combination of market and technology. In terms of technology alone, many elements of Chinese enterprises are not backward, but these technologies do not effectively support the industry's competition in the market

from the perspective of market economy, the market is open to the world, and Chinese enterprises can also integrate the world's industrial chain, but the world's industrial chain has thresholds and forbidden areas for China, which forces us to innovate. Therefore, in order to become a world manufacturing power, we need multi industry cooperation, and the country needs to find the commanding heights and formulate national strategies

China's Shenba and Tiangong have achieved docking in space. Since we have the ability to do this in the aerospace field, we should also have this ability in the manufacturing field

the international trend of the development of the machine tool industry is "intellectualization and customization". Intellectualization is the strength of imported machine tools, while customization is the strength of domestic machine tools. The core of intellectualization is the integration of motion control technology and contemporary information technology. In this regard, we have a technology gap compared with developed countries, but we should see our advantages - closeness to customers

Caijing national weekly: speaking of internationalization, now more and more Chinese enterprises achieve their internationalization goals through mergers and acquisitions. As the earliest operator of overseas mergers and acquisitions, how do you think Chinese machinery industry enterprises are actively engaged in overseas mergers and acquisitions? Is overseas M & A an effective way for Chinese enterprises to shorten the technological gap with the world's strong players

Guan Xiyou: Recently, Chinese construction machinery enterprises have frequently made overseas mergers and acquisitions, which should be more aimed at brands and international channels

but if it's simply for technology, I think it's useless. It's like talking about marriage. It's useless to just look at the beauty of the bride. The person you want to find must be someone who can live together. Originally thought that acquisition could buy technology, but later found that it was not exactly the same thing. When we bought Germany heath, we didn't consider it well enough. Of course, there is nothing wrong with slightly considering whether the joint of the oil system is tightened. The merger and acquisition has also brought about the integration of technology, forming two product series in Shenyang machine tool. But in terms of actual economic benefits, it is not a wise move

National Financial Weekly: since the idea of obtaining technology from external channels is somewhat idealistic, how can enterprises find core competitiveness and achieve upgrading goals

Guan Xiyou: the core technology of equipment manufacturing industry is the effective integration of motion control technology, information technology and mechanical technology, that is, product intelligence. This technology must be autonomous. What is autonomous technology? It turns out that we understand that it is not only used for 3D printing, but also a technology developed by ourselves, and we study it in a small dark room. Now, we have mastered the core technology by taking the brand as the core, creating an innovation platform and using global resources for research and development

in the past, we simply regarded technological research as innovation, and the result is often that the results come out, but are shelved. In fact, the use of existing technology combined with market demand for effective integration and combination, thus giving birth to new demand, the birth of new markets, this process is also called innovation

what is China's core competitiveness? It is a misunderstanding that everyone thinks of technology as soon as they mention core competitiveness. Core competitiveness should not only reflect technology, but also the integration of technology, products, brands, marketing and services

the competition in China's equipment manufacturing industry during the 12th Five Year Plan period may be extremely fierce. Only by finding the core competitiveness and then finding the solution can we have confidence to compete with other foreign enterprises

Caijing national weekly: China still lags behind developed industrial countries in basic parts, basic processes and basic materials. How can we make up for this

Guan Xiyou: technology research and development should take a long-term view. Some people say that you can live well without innovation and assembly. Why invest heavily in research and development but may not achieve results for a long time? I think one of these two pointers is the load instigation pointer. Every enterprise needs to do those key common technologies and basic research, and someone must do it

in terms of core technology research and development, it is very difficult and long for a single enterprise. Our way is to integrate global innovation resources for our own use. In China, we have formally established the "CNC machine tool industry technology innovation alliance" with 8 enterprises and 6 institutes. Over the years, high R & D investment has created a R & D team with a perfect technical system. We are confident that we are able to walk out of a "peak" road with Chinese characteristics. Next, the coverage of Shenyang Machine Tool strategic alliance will be further expanded. In addition to establishing a technology alliance in the upstream link, it is also necessary to establish a marketing and after-sales service alliance in the downstream link

however, as a new business operation paradigm in the context of globalization, such a strategic alliance requires us to carry out more in-depth practice and Exploration on the management and control of strategic alliance, the system construction in the alliance, the application degree of information technology, the construction of integrity system, the prevention of strategic alliance risks, and so on

on another level, countries need to set goals from a strategic perspective. This requires that the state should not just take money to support industrial development as it used to. What the state needs to do is to help create collaborative innovation alliances, which enterprises are unable to do. Enterprises themselves are also unable to integrate basic research, applied research, universities and scientific research institutes. Individual enterprises are also unable to integrate cross industry and cross field, including basic materials, electronic materials, information, computers, tool materials, etc. this can only be coordinated and deployed by government departments